Is Search Engine Optimisation Dead?
Search Engine Optimisation, just like any other marketing strategy requires that you plan and get organized so that you successfully market your site over the internet. At a recent Internet Marketing seminar I attended certain so called experts were saying SEO is dead. I beg to differ.
Fast food giants McDonalds occassionally tinker with their menu, but they rarely alter their main menu, with such products as the Big Mac, Cheese-Burger, Fries, etc. These core products earn billions for the fast food giant. Whilst their maybe some updates from Google such as Panda & Penguin, to weed out those who are really abusing the search engine, for what I have seen SEO is very much alive.
With the right SEO agency, you will be able to create a strategy that will work for you and get your website higher.
What Is Search Engine Optimisation ?
Search Engine Optimisation or SEO involves various services and techniques which all aim to increase the traffic to your site. This is very important so that your targeted audience can find your products and goods via search engines. As a business owner or website manager, you do not need to rush in selecting an SEO agency.
First you need to outline your requirements and come up with the perfect strategy so that you search engine optimisation technique can work for you. If you do not have the right kind of strategy, you will not be able to have the rankings that you are looking for. There are certain things that you need to think of when you are developing an SEO strategy for you site.
Think About Your Targeted Audience
When you want to start optimizing your site, it is not all about keyword research tools, which will only generate a list or relevant keywords. This is not the only thing which is involved in SEO. You need to think about your targeted audience and what they are looking for. You need to outline what exactly you are trying to achieve. Get to specify you are trying to reach with your site. By doing this, you will be able to know the right kind of content that will be able to attract more visitors to your site. Once you know the exactly targeted audience you are trying to reach, then you will have a much easier time when it comes to figuring the content you need and the relevant keywords that you need.
Develop Your Search Engine Optimisation Strategy
Since Search Engine Optimisation was introduced, so much has happened in the world of digital marketing. It is very important that you take your time and understand the current situation of search engines. You need also to know your visibility when it comes to the current search engines out there. This will enable you to know your competition, which will give you an idea of the next steps and how to optimize your site to enable you to climb higher in Google.
Study your Competition
As you are developing a good Search Engine Optimisation strategy, you cannot fail to study and get to know your competition in the market. You need to have a good comprehension of the competition. Once you do this, you will be able to do something different which will defeat your competition.
Think of how you are going to have sites link to you. This is important so that you improve your search rankings. You can do this by building links back to your site on other relevant sites such as blogs, which will help you promote your site.